B2B Networking Community Expert - Shalom Klein

Networking Tip: Request & Use Referrals

Many business networking groups encourage (and some require) passing along referrals. This means providing networking partners with information about and introductions to qualified leads for their businesses. This is often very productive. In addition, recognize that you (like everyone else) are also a consumer. So, be sure to ask yournetworking contacts to refer you to their other contacts when you need any goods or services. Everyone wins. You will be introduced to a trusted provider. The provider gets a qualified lead (you). Your networking contact strengthens their relationship with the provider. And, if all goes well, you will have a new contact to whom you can refer others.

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